Purpose: The Soul Power of an organization
Purpose is not only at the heart of “why” companies were created in the first place, but a strong corporate purpose helps organizations thrive. — Orv Kimbrough
Corporate purpose is ultimately about tapping into and unleashing the soul power of a company. Purpose and profits are the only sustainable path forward for any enterprise over the long term. These two tethered together are an incredible force for attracting passionate, mission-minded and achievement oriented people.
Purpose is not only at the heart of “why” companies were created in the first place, but a strong corporate purpose helps organizations thrive. Through enhanced corporate culture, acting as a framework for prioritization and even improving an entity’s ability to recruit and retain top talent, a strong purpose pays dividends across the organization in real and unexpected ways.
Read my full position paper here.